WHAT IS A BACKLINK?

Backlinks are references on third party Websites that link to your Website. Backlinks from quality third party Websites can go a long way in your search engine optimization initiative. In general, the more links from third party Websites pointing at yours, the higher credibility score Google and other search engines will assign you.

Not all backlinks are equal... Some qualities of great backlinks include:

1. The third party Website is a credible source of information
2. The third party Website carries a similar topic or theme as yours
3. The link text includes one or more of your keywords
4. There is a title tag placed on the link which provides more information about what the site is linking to

Link building is one of the major keys to your ongoing search engine optimization strategy. The more Websites pointing at you, the greater likelihood others will find you. Start building links by integrating social media (i.e., Twitter, Facebook, and Linked In), publishing a Blog, participating in discussion forums and submitting your URL to high quality directories.

The sooner you start building backlinks, the sooner your target audience will find you.