SMART WEB DESIGN

You may have the most beautiful looking Website around, but if it doesn't work correctly for the user then it's not serving any purpose.

Smart Web Design is a way of thinking at Pixelera. It provides a common framework from which we plan and develop Websites that work. Smart Web Design incorporates a number of Web elements to form a proven recipe for success:

1. Accessibility

The Internet continues to evolve at a fast pace and with it standards are being developed to ensure that everyone can access your Website regardless of their operating system and Web browser. Pixelera incorporates industry-leading standards and best practices into Websites we design ensuring your target audience will be able to view your Website regardless of their technology limitations. Furthermore, a properly coded Website can be easily scanned and indexed by major search engines such as Google

2. Usability & Navigation

We focus on creating a user-centric, theme based navigation systems that help Website visitors find the information they are looking for. You have less than 10 seconds from the time the user enters your Website to establish a connection with them. Creating navigation tools that are easy to identify and written in plain language will help the user find their way.

3. Graphic Look and Feel

The look and feel of your Website says a lot about your organization and is often your first impression. Pixelera takes time to understand your established image and how to best represent it online. We also make sure we don't create an overly intensive graphic Website when the needs of your users are content driven.

4. Content

Visitors come to your Website for a reason and you need to make sure that you provide what they are looking for. Pixelera helps our clients identify content that is required and how to best present it to your target audience. If your site lacks in content, it will be hard to establish credibility. Without credibility, your audience has already moved onto the competition!

5. Search Engine Optimization Strategy

What good is your Website if users cannot find you using search engines like Google? Pixelera helps our clients create and execute search engine optimization (SEO) strategies to help drive traffic to your Website.

6. Maintenance Plan

Once your Website is up and running, you must ensure that it is updated on an ongoing basis. Pixelera works with our clients to ensure a maintenance strategy is in place well after our job is complete.