WHY SHOULD I USE GOOGLE ANALYTICS?

What is Google Analytics?

Google Analytics is a free service offered by Google to track detailed statistics on visitors to your website.

What are the Benefits?

Because Google Analytics tracks user behaviour on your website you are able to use the information to your advantage. Some benefits of using Google Analytics include:

1. Identify which pages have the highest traffic. This will give a good idea of why visitors are coming to your website and what information they are looking for.
2. Identify how visitors entered your website. You can identify where visitors are coming from - direct traffic, from a referring website, or through a search engine. You can also identify what keywords are being searched when they found your website.
3. Identify what page visitors were visiting when exiting. This will allow you to see what visitors were viewing when they left your website and you can use this to your advantage by fine tuning the content on the page to keep them longer.
4. Improve your website. With the knowledge you will gain from the statistics you will be able to improve your overall website content and make improvements to your design.
5. Did we mention it is free? Let's face it - you can't find much for free these days and this is a tool that can help you earn more.

What Statistics are Available in Google Analytics?

Some of the statistics that Google Analytics tracks include:

• Number of overall visits to your website;
• Total pages viewed;
• Average pages viewed per visit;
• Average time spent browsing website;
• Referring Websites - third party sites that link to yours;
• Keywords used to find your Website in Google;
• Bounce Rate - this is the rate of visitors who enter and exit the website on the same page without browsing the rest of the website;
• Geographical location of website visitors;
• Technology being used - i.e. browser version, connection speed, monitor resolution.

Even if you use Google Analytics for its most basic reports you are gaining knowledge about your website traffic which will help you to make improvements to your Website so it provides a return on your investment.

If you are interested in learning more about Google Analytics Contact Pixelera, we would be happy to help you get started.